Happiness and co-creation of value: Playing the blues

Strategic Value Co-creation Model in Banking Industry of Iran

Abstract Value Co-creation as a concept has attracted many scholars' and managers' attention. This paper aims to develop a comprehensive model for value co-creation in banking industry in Iran. Identifying the dimensions and factors of organizational value co-creation and customer value co-creation is also in the second priority. These are followed by some guidelines and recommendations for va...

The Influence of Customer Value Co-Creation Behavior on SME Brand Equity: An Empirical Analysis

Competition in the service industry is intense. To deliver value-added services, more companies are focusing on consumers as a powerful means of establishing firm performance through dialog, participation, and engagement. However, scant research has been conducted to examine whether customer value co-creation can boost brand equity, particularly among SMEs. To address these shortcomings in the ...

The Process Pattern of Value Co-creation in Healthcare Service Ecosystem

Abstract Background: Having an inclusive approach and explaining involvement practices and the roles played by the actors in healthcare ecosystems is a critical factor in healthcare industry. The aim of this study was to design the process pattern of value co-creation in the healthcare ecosystem. Methods: This study was practical in terms of the goal, and descriptive-survey with a two-staged ...

Value Encounters - Modeling and Analyzing Co-creation of Value

Recent marketing and management literature has introduced the concept of co-creation of value. Current value modeling approaches such as e3value focus on the exchange of value rather than co-creation. In this paper, an extension to e3-value is proposed in the form of a “value encounter”. Value encounters are defined as interaction spaces where a group of actors meet and derive value by each one...

Leveraging Crowdsourcing for Organizational Value Co-Creation